100 years from father to son

1904 : Louis Schwab is 28 years old when he builds his first factory in Moutier (in the Swiss Jura region) and begins making alarms with mechanical 1-day movements. He soon demonstrates the creative spirit that will be reflected in subsequent generations at the head of SWIZA. The table-clocks and alarm clocks of the period are already characterised by their blend of refined aesthetics and quality craftsmanship.

In 1935, his son Pierre takes over the family business with his brothers, after the untimely death of their father. They develop the company and enable it to acquire a resolutely international stature. The golden age of SWIZA is symbolised by the mechanical 8-day movement powering the clock collections until the advent of quartz in the late 1970s.

In 1979, Pierre Schwab jr takes sole control of the family firm. In 1991, he conducts a remarkable return to the company’s roots with the acquisition of the MATTHEW NORMAN, brand specialising in carriage clocks with mechanical complication movements.

SWIZA is taken over by the Mecap holding company in order to ensure the development of the firm. Mecap encompasses several industrial firms in the region, some already partners of Swiza. Sébastien Mérillat is the new President and Arnaud Nicolas the new CEO.